The Barron Family takes on California

Last week our sales team took a trip and visited Tireco's headquarters in Gardena, CA. For many of our employees, this was their first time out to California and even their first time on a plane. This trip gave us the opportunity to build as a team while learning all about Tireco and the Milestar brand. 

The first day we arrived in California we made sure to hit all of the "must do" tourist spots; of course, this included stopping at In-and-Out burger right after landing. For the rest of the day, we hopped all over, from Los Angeles to Hollywood, Rodeo Drive and finally  ended our day with the sunset in Santa Monica. 

On the second day we got to business, our team went on a tour of Tireco's 1.1 million square foot warehouse, learning all about Milestar, Nankang, and Westlake. Tireco gave us bright vests and stylish glasses to walk around in while they explained to us how their warehouse operates. Our workout for the day was walking from one side to another and I'm pretty sure I smelled like tires for the rest of the day... 

After we toured their warehouse, we traveled to Gardena to visit Tireco's headquarters. During this part of the trip Tireco educated our sales representatives all about Milestar, this specific brand of tires are developed with a focus on outstanding quality and high performance. Milestar is dedicated to providing their dealers with exceptional service and quality products at an outstanding value. 

There are a couple of things we learned from this trip: California traffic is a real thing, 10 BWT employees in one car can get a little crazy, and Vickie is secretly a Hollywood star! Make sure to get her autograph. Oh, and we love Milestar! 

Here are some pictures from our trip. 

B Perks gets Behind the Camera

This past week we shot a short video of our all-new loyalty program called B Perks. This program takes buying tires to a whole new level where you can earn points and even unlock rewards. 

The purpose of this video is to help us inform our dealers and show them what B Perks is all about; we want to explain how to sign up, how to earn, and how to redeem!

B Perks differs from any other program we offer because of our levels and perks. Our program has four levels: Novice, Amateur, Professional, and VIP. With each level, you unlock higher payouts, promotional merchandise, and more ways to save! 

Our shoot lasted us from 1:00 pm to 12:00 am, and we had a fantastic time! We had two directors, two actors, and a three-person camera crew who help out with the production of the video. Unfortunately, they didn't let me fly the drone, but I was apart of the crew and help out with lighting and props! 

Here are some pictures that will give you a sneak peak of our video shoot, stay tuned for the release. 


Getting Behind the Wheel

From off-roading in the mountains to racing on the race track, I was able to put Falken's brand to the test.

My day started in a lifted Jeep Rubicon on WILKPEAK M/T tires. Once we reached the top of the mountain, we kicked the Jeeps into 4-wheel-drive. These tires generated ultimate traction in the most challenging off-road environments; they effortlessly drove through sand, dirt, gravel, rock, and shallow holes due to Falken's advanced technology. The views were absolutely breathtaking and the weather was beautiful. 

During the second half of the day, we made our way to the Auto Club Speedway in Fontana, a longtime host of multiple NASCAR events. This is the part of the day when they let us get behind the wheel and experience Falken street products vs. key competitors. From 0 to 60mph break tests to obstacles to test their excellent grip and outstanding performance, it was definitely an adrenaline rush.

After this trip, I’m excited to make off-roading a new hobby of mine, but for other peoples safety, racing should not. Unfortunately, I’m to blame for a few cone casualties…

Jenn from Marketing 


Bleeding the Falken Brand

One day down and one day to go. 

Today I toured Falken's headquarters in Ontario; I was able to see the in's and out's of this corporation, and boy I was impressed. Not only by the brand their advertising but also by the employees their recruiting.

Upon arrival, I was greeted by countless employees that live, breath, and bleed Falken. It's great to see a corporation that invests in not only their consumers but also the employees that work hard to create the brand. 

This passion was shown throughout the day while they taught us the history of their brand, the tires that they carry, and the programs that they offer. They also had an impressive snack/drink selection that I, unfortunately, returned to far too often. Pringles are a weakness of mine.

At headquarters, they have completely renovated the second floor of their building for Falken Academy visitors. As I walked through this room, I suddenly forget that other brands of tires existed; from marketing merchandise to race track memorabilia, I felt like we were at a training seminar, on steroids. 

Now that they have educated me about their brand, I'm ready to put their tires to the test. Hopefully, I do a lot better than I did on their race car simulator! 

Wish me luck.

Jenn from Marketing


Jenn's Airport Experiences

Traveling is a fun experience, but you always have to be ready for the curveballs along the way. No airport is ever the same nor is any airport experience. 

What was supposed to be a 6:00 am flight turned into a 4:00 pm flight. I was upset that my trip delayed, but my body and mind were happy for the extra hours of sleep. 

So here I am, entering the airport, one I've been to many times before, full of excitement and ready to experience Falken Academy, even though all my snacks got taken away at security...

Snackless and antsy, I sit waiting for my flight, looking through a sneak peek gallery of photos I received from Falken a few days ago. From pictures of their Head Quarters to decked out Jeeps with their WILDPEAK lines, I can tell it's going to be an exciting next couple of days. 

Jenn from Marketing 


Who is Jenn and why is she going to Hollywood? 

Hello Barron Tire dealers,

Let me start by introducing myself, my name is Jenn, and I am the Marketing Coordinator here at Barron Tire. The purpose of my blogs is to keep you guys updated on what's going on in the tire world; from new products we carry to sneak peeks on vendor events, I'm the girl for you. 

Now that I address who I am, I will explain why I am going to Hollywood. 

In less than a week, I will go from the sandy East Coast of North Florida all the way over to the rocky West coast of California to give you all a sneak peek of what Falken Academy is all about.

Falken Academy is holding an all-new Q1 program that gives you a hands-on opportunity to put Falken Tires to the test both on the track and in the dirt. This promotion allows new and existing Fanatic Dealers to win a trip to California for a two-day training event, all you need to do is achieve their "Fan Lite" level, and you will qualify to attend. 

I will be documenting my whole trip, from test driving at the Auto Club Speedway in Fontana, to getting down and dirty in the mountains to put their WILDPEAK line to the test. My mission is to give you an in-depth look at the latest and greatest that Falken has to offer because this is a trip you do not want to miss. 

See ya in Cali

Jenn from Marketing